Packaging supplies for
products consumers are to buy dates back to 1035 when a Persian traveler going
to Cairo reported seeing fruits, vegetables, foods, and other goods wrapped in
colorful papers to sell to consumers. Since then, packaging has undergone many
different evolutions and today it’s an industry that helps dictate what
products customers will purchase in an ever-evolving sea of products. Today,
the packaging is cited as one of the essential things to look at when selling
an item.
The difference is made in
first impressions where the customer has their eye drawn to that product over
the others just like it surrounding it on a shelf in increasingly larger and
more crowded stores. There are a lot of visual elements packaging supplies will
add to a product, and they will play a role in the customer noticing that
product and choosing it over another. A few of the most ingenious campaigns
ever run are those are discussed below:
1. Antismoke Campaign: a
company once ran an anti-smoke campaign by warning customers what their product
could do to them. They packaged their cigarettes in a casket-like packaging
instead of the traditional square point. You may end up here earlier when using
this product. Point made!
2. Anti-Theft Lunchbox:
This lunchbox had a zipper that leeched green dyes onto the packaging and food
to make your lunch look moldy. Never have a coworker willing to eat your lunch
again!
3. Wanted Snacks: Used
“food villains” to depict the snack trying to be sold to tell you “You know you
want them, so buy them!” to the consumer!
4. Dino-Gum: The teeth of
the dinosaur are pieces of gum, and he looks like he is missing teeth every
time you take a piece of gum out! Extract his teeth while chewing the gum!
5. Babee’s Honey: A jar of
honey with stripes designed to look like the bumble bee the product came from!
Adorable!
6. NYC Spaghetti: The
spaghetti came out of the box in layers to look like a NYC skyscraper. Never
struggle to get just the right amount of pasta out of the box ic you don’t need
it all at once again! Such a cute idea! This sold very fast.
7. I’m Not a Battery: Salt
and pepper shakers for the table that were designed to look like batteries.
“Recharge the taste of your meal” literally!
8. AMPRO Bottle: Bottles
of wine designed with a glass built into the wine bottle. Drink your wine
anywhere, and don’t even worry about needing a glass. Talk about “ultimate
convenience” taken literally.
9. Norsk OI: Showed the
beer cans depicted as little gnomes put into a “barn” carrier instead of a
traditionally-shaped box. Brilliant idea and is sold brilliantly as well!
