3 Extras You Need to Throw in Your Ecommerce Boxes

People love free things. It’s a universal truth. Cheap food tastes better. Cheap games are more fun to play. Why? Because they didn’t cost a thing. You didn’t have to go out of your way to pay someone for a product, you just got it . . . for free. For nothing. Nothing to you.

When it comes to running your ecommerce company, you should make this one of your top priorities. Yes, it’ll cost you a little bit of extra time and packaging supplies to add things to your product boxes. But yes, it’ll also pay dividends down the road.

No matter if it’s cheap for you to throw in or saves your customer money, you have to be throwing extras in your boxes. It makes your customer feel special to receive something more than they bargained for. They feel like there is a lot of value in that box, more than they expected. They feel like you cared about them, and so they’ll want to show you in the future that they care about your company (by paying you more money). If utilizing your extent of packaging supplies to ramp up your box’s presentation, both inside and out, is too much for you, that says a lot about your business.

Here are a few essential ideas when it comes to ecommerce box extras to include in your product boxes.

Coupons.

Look, we know your customers will be saving a little extra on their next purchase. But you’re still selling products. They’ll be hooked and want to spend even more as they buy more and more of your stuff. Figure out a way to give them coupons during the holidays. During all of their purchases. During abandoned cart transactions. Just make this the number one thing you throw in their product box.

Hand-written letters.

They don’t have to be long and flourishing. They don’t have to be on super expensive material. They don’t even have to go in every single product you mail off. But if you do this for your new customers, they’ll remember it. They’ll remember that you wanted to do a little extra legwork to make them feel like a valued customer. And they’ll tell their friends about you. They’ll buy more things down the road. This small gesture will keep your business on the uprise.

Merch.

It doesn’t have to be hats or clothes, but writing utensils with your company name on them is still a freebie that your customers will be into. Stickers are something they can slap on their laptops, which is free advertising for your company. Even something like a mug with your company name on it during every holiday season to show your appreciation for them is a neat idea.