Designing Packages for Smaller Brands
Finding the right packaging supplies for your product really all boils down to marketing. Everything from the design of the package to logo design and even the color should really act as one big call to action that will entice consumers into picking your product over the competition.
This is why it is very important to invest in a packaging design that makes your product stand out in a unique way, and help grow the brand which will, in turn, lead to the product being more marketable and profitable. Here are a few tips for developing the right packaging concept to propel any product upward in the market.
The first thing to keep in mind is the package's function and form. Fundamentally, the function of a package is to keep the contents inside safe while the form should be something that roughly approximates the size of the product only a bit bigger. However, wrapping the product in a plain box with some bubble wrap inside will do nothing to help the marketability or increase the chances of a customer purchasing it. The package needs to provide customers with the product information while also looking like an attractive option. In other words, the packaging needs to be as minimalist as possible while still looking stylish and unique.
This leads to the next tip which is to be creative. There are all sorts of ways to market a product that are both unique and attractive. The last thing that any company owner wants is for their product to be perceived as cheap, tacky, or inferior just because the packaging was poorly designed. This is why it is important to invest in the design process and not necessarily just take the most economical choice.
While it is good to be creative, this can sometimes lead to some problems and leads to the next tip which is to stay as concise as possible. Consumers are bombarded with all sorts of marketing campaigns on a regular basis, and if something is ambiguous in terms of what the product or company is, then there is a good chance that they will pass it by. There is precious little time for a product to grab a customer's eye, and if they can't tell what they're looking at, then chances are they will simply pass it by.
The next tip has to do with where the product is being sold. Brick and mortar companies have a distinct advantage where the senses of touch and smell are concerned. Consumers simply cannot engage those sense when shopping online and as such the marketing scheme and packaging supplies used will have to take that into account. Of course, how the packaging and marketing would need to be modified between brick and mortar and an online environment will depend greatly on what the product is.
Above all else, the best way to come up with the right packaging design to boost brand name and growth will probably require some outside help. It can be enticing, especially for a smaller company with limited resources, to try to handle all the marketing in-house to keep costs low. On the other hand, risk tends to equal reward and shelling out the extra money for an advertising agency now can mean reaping big rewards in the future.